[
{
"text": "Our goal here is to show that cold outreach is an important part of your marketing strategy and that you should take advantage of it to get the word out about your brand. There are so many different ways that you can go about cold outreach and we'll go over a few examples for you to get you started. With the use of cold outreach, you can reach more people and do it at a lower cost than if you used direct mail. Also, you can also create brand awareness. Using cold outreach can help increase brand awareness, help get more customers and also create more brand loyalty. Learn more about cold outreach in our Cold Outreach guide."
}
]